What Millennials Want From Your Events

Planners are always striving to understand their audiences. Increasingly this means they must seek to understand the large proportion of attendees who are 18-30 and in the ascendance: the Millennials. Knowing what they want and how they respond to messages and technology will be of ever increasing importance to the savvy event planner. This week’s post brings you a number of ideas.

 

Technology

People may think that Millennials are tech savvy. Maybe, tech dependant would be a better description. They have an expectation that tech will be at the heart of what they do, see and experience. They don’t know a world that is not connected or did not have the internet. This means event planners need to plan with this need from the outset. Practical measures include: high bandwidth broadband, charging stations, useful apps and second-screen technology so attendees can interact and access presentations from their devices.

Interactivity

Millennials interact both with each other and with content, before, after and during events. They do this face to face and virtually – you need to enable this. To really embrace interactivity requires it to be built into the plan. Their needs to be event hashtags, a dedicated team to handle social media questions and the possibility for speakers to field questions via social media after the event has taken place. While radical, some are asserting that the real event is just a highpoint in interaction, with virtual interaction taking place over a much longer time frame. This view challenges what an ‘event’ actually is.

Learn by doing

The Millennials are much better predisposed to learning about things by finding out and play. This is acceptable to this generation, who think nothing of opening a new gadget, ignoring the instructions, and just figuring out how it works. You can design content with gamefication in mind, to make it competitive and fun, to make use of this trend. You can also think about how you get your message across, making use of smaller more dynamic working groups with problems to solve.

Sustainability

The Milennials are environmentally aware than any preceding generation. They expect events to be low impact and sustainably staged. This is a trend we’ve witnessed elsewhere and there is abundant information on this blog to help you plan a sustainable event. You just need to know that it’s expected, so consider this in your promotion and event literature with the Millennials in mind.

With sustainability in mind, Philadelphia Limousine is a ground transportation that strives to deliver the most environmentally responsible travel solutions possible. We hope that these short tips are of use and can offer one further certainty: if you need sustainable ground transportation in the Greater Philadelphia area, we should be your first choice of call. The primary goal of our Limousine Service is to provide service of premier quality from the beginning to the end of your journey. We’d love to be your responsible ground transportation partner.