How To Deliver What Attendees Want

If you could predict what attendees really want, wouldn’t your job be easier? Recently released hospitality research might make this a little easier. A new report called “Creating ‘Moments of Trust’: The Key to Building Successful Brand Relationships in the Kinship Economy” by Inter Continental Hotels Group (IHG) asked more than 7,000 travelers to find out exactly what they want in the future. This post brings you a summary of the latest research to ensure your events move with the trends.

CEO Richard Solomons said: “We have found that future success lies in brands simultaneously managing three macro trends: globalization, localization, and personalization. These are not trends that come today and are gone tomorrow; they are big trends that have been developing over past decades,”…“What we are seeing now, however, is their collision, accelerated by the rapid rise of technology-enabled personalization. This collision is shaping the experience our guests want when they travel.”

 

 Globalization

IHG’s research found that global brands should remain consistent and innovative. They believe brands with a perceived higher quality should provide a coherent experience, irrelevant of where and that they should offer the most innovative features and services. We can extrapolate that attendees will expect the same. They will want the same standard; regardless of where they are they will also need the same level of service and innovation.

Localization

The research demonstrated that travelers “now expect global brands to be relevant in terms of local tastes, customs, and cultures.” How to do this is perhaps more interesting: brands should “encourage greater freedom within the global brand framework”. This means getting the local and regional team to reconcile the difference between the demands of globalization and local idiosyncrasies.

Personalization

IHG’s also found that, in the hospitality sector, increasingly travelers expect hotels to tailor experience to their own personal needs. This resulted in respondents feeling more valued and respected. Your attendees will most likely want the same. This means their own schedule and suggested networking opportunities, all on their own smart phone. For event managers, it follows that data capture will be key to providing this.

We hope that you find these three insights useful, if you need ground transportation we can be of further assistance – Philadelphia Limousine operates in Greater Philadelphia, New Jersey and New York and can provide transport for your nest event that will exceed all expectations. Call us today to get the process rolling, you’ll not be disappointed!