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Sunday, September 21, 2014

Downfalls of the “Virtual” Business Trip: Why Business Travel Remains Essential



Many companies are trying to reduce their business travel expenses by putting an emphasis on virtual communications. Skype calls, video conferencing and screen casting have all taken the place of many in-person business meetings. While technology can be a viable substitute for some minor business travel needs it cannot replace the benefits of business travel completely.
The Inability to Connect and Network on a Deeper Level
The business meeting itself isn’t the only component to a successful business trip. Something as simple as going out to lunch or dinner with business partners and prospective clients can be extraordinarily valuable: you want to know who you are working with and whether your personalities mesh up. Virtual business conferences are usually on a time limit and need to be straight to the point. This does not give you enough time to develop a relationship.
Limiting Meetings to Only a Few Key Speakers
Due to the limitations of the technology, most video conferences are limited to a few key speakers. A few people at a time will need to address a group and this makes it harder for other people to have their voices heard. While this can be ideal for certain types of meetings, such as updates to a company’s structure or employee announcements, it’s very difficult for more complex meetings such as business deals and shareholder meetings. It’s also virtually impossible to connect a large amount of separate locations to a single meeting.
Continued Technical Issues and Glitches
Though virtual communication solutions have come quite far in the last few years, there are still some significant technical issues and glitches involved in the process. Notably, both parties need to have extremely stable Internet connections and connections can usually only be maintained by two or three parties at a time. Companies may find themselves spending a significant amount of time simply struggling to set up a meeting that could be used for something more productive.

Virtual business communications are best used as a more feature complete substitute for conference calling and for day-to-day operational meetings. They cannot be considered a replacement for business travel because they do not foster business relationships nor business efficiency in the same way.

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