Event
planning is an incredibly stressful profession, fraught with frustrations and
conflicting priorities. Getting it right can be hugely rewarding for those
involved, unfortunately it’s not always easy for a planner to say what ‘right’
really means. This short post will give organizers a few tips to ensure they
can at least envision what their events need to be successful.
Great
communication
Before
any planning can even start, the organizer and the person they’re working for
need to perfectly understand the requirements. First and foremost amongst these
comes the goals; why is this event being staged and what does the person paying
for it want at the end. As this stage is so critical, it is suggested that
confirmation by re-phrasing is used. For example:
Client:
“This event is about raising the profile of my company’s brand and we’ll use it
to launch a new product”
Organizer:
“So, a successful outcome is an event that both raises your brand’s profile and
has a great product launch.”
Client:
“Yes”
Organizer:
“Which one is more important to you?”
Genuine
understanding
As
the last question in our fictional exchange alludes to, it’s important to
understand where a client is coming from and where their priority lies. This
step will ensure that, from the outset, all parties understand each other and
will pull in the same direction.
As
well as understanding the goals, understanding the limits is crucial. Any
exchange must absolutely clarify the budget and establish areas the event
planner has room for maneuver in and where the client has a set opinion.
Who
is the target?
The
other aspect that must be clear in an event organizer’s mind is exactly who the
target audience is. This needs to be specific: what age, gender, average
income, how far have they traveled and any other relevant details.
We can offer you one
more tip to get the most out of your event: as a quality ground transportation
company, we can deliver you exceptional service and a world class transport
plan. Whatever your travel requirements, Philadelphia Limousine services has
everything to meet and exceed them. We offer a wide selection of the newest
models of luxury sedans, SUVs and mini coach bus rentals, for you to choose
from. No matter if you are a party of one or twenty, our company offers the ultimate luxurious travel
experience available. Our quality service and exclusive vehicles aside, what
makes Philadelphia Limousine Service distinctive is the care and attention we give each
and every customer. From the moment that we answer your call all the way
through reaching your final destination, Philly Limo Service is luxury travel
done right.
